Privacy Policy

At Forbes Insurance Agencies, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website. It applies to forbesinsuranceagencies.com and our related landing pages, including get.forbesinsuranceagencies.com.

What Information We Collect and How We Use It

We may collect the following types of personally identifiable information:

• Name
• Email Address
• Phone Number
• Mailing Address
• Landing Page URL
• Marketing attribution parameters (such as UTM tags and click identifiers like “fbclid” and “gclid”) and the page you submitted from

We collect this information directly from you when you submit a form on our website or one of our landing pages (for example, when you request a guide, request a quote, or contact us), and through the analytics tools described below. We do not sell or rent your personal information.

We use your information to respond to your request, deliver the materials you ask for, provide and improve our services, and contact you about your request and related insurance topics.

We share your information with third-party service providers ("processors") who perform services on our behalf and are authorized to use it only for those services. These include:

• GoHighLevel (LeadConnector): our customer-relationship-management and marketing-automation platform, which stores lead information and sends follow-up communications.
• Mailgun: our email-delivery provider, which sends the emails you request and our updates.

We do not otherwise sell your personal information or share it with third parties for their own marketing.

Email open and click tracking

The emails we send may include small tracking pixels and wrapped links routed through our tracking domain (email.lc.forbesinsuranceagencies.com). These let us measure whether an email was opened and which links were clicked, so we can understand engagement and improve our communications. You can limit pixel tracking by disabling automatic image loading in your email client.

Text messaging (SMS)

If you provide a mobile phone number, you may receive text messages from us, such as delivery of a guide you requested and occasional updates. Consent to receive texts is not a condition of any purchase. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, and reply HELP for help. See our Terms and Conditions for the full text-message program terms.

Your communication choices

You can opt out of marketing communications at any time:

• Email: click the unsubscribe link in any marketing email.
• Text messages: reply STOP to any text.

Opting out of marketing does not stop transactional or servicing messages related to an active request, quote, or policy.

Security Measures

We take appropriate precautions to protect your personal data. When sensitive information is submitted via the website, it is protected both online and offline.

Our security measures include:

• Data Encryption: Secure encryption is used for transmitted data, which can be verified by checking for a lock icon in your browser’s address bar and the use of “https” in our website URL.
• Restricted Access: Only authorized personnel with specific job functions (e.g., customer service) have access to personally identifiable information.
• Secure Storage: Data is stored on secure servers with controlled access.

Site analytics

We use a first-party analytics tool to understand how visitors use this site. Information collected per visit:

• Pages viewed and time on each page
• Approximate city, region, and country (derived from your IP address at the network edge; the IP address itself is used transiently for this lookup and for abuse prevention, is never used to identify you, and is never sold or shared)
• Browser, operating system, and device type
• Referring URL (which page or search engine sent you to this site)
• A randomly generated session ID stored in your browser tab’s session storage (cleared when you close the tab)

This first-party analytics data is automatically deleted within 48 hours. It is never sold or shared with third parties. You can decline tracking via the consent banner that appears on your first visit.

Third-party analytics (Google Analytics)

In addition to the first-party tool described above, this site uses Google Analytics, a web-analytics service provided by Google. Google Analytics sets cookies and collects information such as pages viewed, approximate location, and device and browser details to help us understand how the site is used. This information is processed by Google under its own privacy policy. You can opt out by installing the Google Analytics Opt-out Browser Add-on, by using your browser’s cookie controls, or through a Global Privacy Control (GPC) signal where supported.

Advertising and conversion tracking (Meta Pixel)

Our landing pages (including get.forbesinsuranceagencies.com) use the Meta Pixel, a tool provided by Meta Platforms, Inc. (Facebook and Instagram). The pixel loads when you visit the page and reports events such as page views and form submissions to Meta. We use it to measure the performance of our advertising and to show relevant ads to people who have visited our pages. Meta may receive your activity on these pages along with browser and device information, may combine it with data it already holds, and processes it under its own privacy policy. You can manage or opt out of this kind of advertising through your Meta ad preferences, your browser’s cookie controls, or a Global Privacy Control (GPC) signal where supported. Virginia residents also have the opt-out rights described below.

Your Virginia privacy rights

If you are a Virginia resident, the Virginia Consumer Data Protection Act (VCDPA) gives you the right to:

• Confirm whether we are processing your personal data and access that data.
• Correct inaccuracies in your personal data.
• Delete personal data we hold about you.
• Obtain a copy of the personal data you provided, in a portable format.
• Opt out of processing your personal data for targeted advertising, the sale of personal data, or certain profiling.

To exercise these rights, contact us using the details below. We will respond within 45 days, as the VCDPA allows. If we decline your request, you may appeal by replying to our response or contacting us again, and we will inform you in writing of the outcome of the appeal.

How to contact us or submit a privacy request

Forbes Insurance Agencies
Attn: Privacy
1760 Reston Parkway, Suite 411
Reston, Virginia 20190

Email: info@forbesinsuranceagencies.com
Online: our contact form

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date.